Virtual Agents

 

WHAT IS A VIRTUAL AGENT?

A virtual agent is, as described by Chatbots.org, "... a computer generated, animated, artificial intelligence virtual character that serves as an online customer service representative. It leads an intelligent conversation with users, responds to their questions and performs adequate non-verbal behavior."

In other words, if you have ever used online customer support to resolve an issue with your phone bill or chatted with a service desk agent at your job to reset a password, then you most likely interacted with a virtual agent. A shorter definition by Tech Target explains that "a virtual agent is a program based in artificial intelligence (AI) that provides automated customer service.” This concept, however, should not be confused with call center agents that work remotely, who can also be called “virtual agents”.

Essentially, this technology can provide basic information to customers or employees, help guide the users through questions, and automatically reroute complex conversations or issues to an actual human agent if needed.

USES OF A VIRTUAL AGENT

It is no secret that one of the main uses for virtual agents is to automate processes and reduce workload for support agents. Two common places to do this is in customer service and in the IT service desk.

IN CUSTOMER SERVICE

From providing insights about a product order to automatically cancelling a financial transaction and issuing a refund, agents can provide customers with all the information they need so your customer service agents can dedicate more time to work complex issues.

Many retailers like 1-800-Flowers.com are now using virtual bots to assist customers during the buyer’s journey. Through the use of artificial intelligence (AI), which we will discuss later in this blog, the agents can study the customer’s behaviors and dislikes in order to personalize the experience during the buying process. They can then give customers product suggestions or recommendations and assist with tasks, such as we see in the image below.

                         


      

IN THE IT SERVICE DESK

Similar to customer service, virtual agents can be used to help reduce the ticket volume of the IT service desk and help provide support to employees 24/7. They can also facilitate employees with IT services at an enterprise level and to any department within the organization.

For example, let’s say that one of your employees is having issues with their computer audio and uses a virtual agent to solve this issue. The agent should be able to ask basic questions such as “are you using headphones or your computer speakers?” and then determine what to suggest depending on the response. If the employee says that the headphones are the problem, then the agent could potentially send a request order for new headphones automatically without the employee needing to call the service desk.

While these agents can help reduce the workload of support teams, it is essential for them to also enhance the user experience. Let’s look at how AI helps achieve this.



Comments

Popular posts from this blog

Deep Learning

Decision Management in AI

Expert Systems in AI